What was the Chrysler Volaré?

1985 Chrysler Volaré Odds are you’ll never ever see never ever see one of these autos, however know this: Chrysler delighted in some extremely

confusing rebadging back in the

Eighties, specifically in Mexico. A lot more world-car fun There are lots of reasons why an American carmaker could utilize brand names in different ways in various North American markets. The now-defunct Fargo truck brand name, as an example, permitted Chrysler-Plymouth dealerships to market pickups up North. Never mind that Fargo as well as Dodge trucks were absolutely similar.

Today we’re going to consider Chrysler’s K-Car, which was marketed in the U.S. between 1981 and 1989. The budget friendly small sports cars, sedans, as well as wagons were a hit in the U.S., so offering them southern of the border was nothing but logical. Oh, yet the marketing …

The K-Cars were sold in the U.S. as the Plymouth Reliant as well as the Dodge Aries. In Mexico, the Reliant came to be the Chrysler Volaré, and also the Aries the Dodge Dart. Research into the name adjustments for the Mexican market shows up several reasons for the moniker swap, though every one of them feel like guesses. The majority of fascinating, I assume, is that the Plymouth brand was exchanged for Chrysler.

The Volaré was provided in Mexico in sports car as well as car form, while the Dart was also used as a wagon. Surprisingly, a sporty variation of the Dart coupe was relabelled Magnum 400, and from the advertisement seen below, appears to have actually be sold as a Chrysler. It’s all extremely confusing.

Fun reality: At this exact same time, the Plymouth Reliant was offered in Canada as the Caravelle.

For 1986, the Dart was renamed 600, as well as transferred to the stretched K-Car design that underpinned the U.S. Chrysler E-Class, Dodge 600, and Plymouth Caravelle. The Dart sports car and wagon disappeared.

What took place next is perplexing sufficient to benefit an additional article. We’ll get to that at some point. Until after that, should you see a Chrysler Volaré, you now understand where it came from. If you see one.

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What was the Chrysler Volaré?

1984 Chrysler Magnum 400